From In-House to Agency: An Internet Marketer in Autumn Transition

Acer platanoides in autumn colors.
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I don’t often write about my work. In fact, I have a pseudo unwritten rule of not blogging about work due to repercussions I’ve seen played out. But, I do make exceptions.

Back in 2005 when I left the NC Zoo I wrote about my departure. And much like I did back then, I am writing this post.

Many of my co-workers from Hafele are on Facebook and some even blog or, operate Websites with their spouses. Many appreciated what I had done for the company digitally by expanding the Company’s footprint into email, social media, and blogging. Some things were going quite well… like having the Twitter account ranked #1 of Top 20 Building Products Brands to follow on Twitter. Or, helping start #kbtribechat. There is no doubt in my mind that it has been a great run at Hafele with a ton of great people.

After having some frank career discussions I started thinking and searching. Through some networking and LinkedIn a new opportunity surfaced… in an Agency.

Some chats with a few people in agencies (thank you V and others), then rounds of interviews culminated with an offer. I am pleased to write that next week, I turn over a leaf and start a new job at BEM Interactive. I look forward to helping a variety of clients with their Social, SEO, email marketing and whatever “internet” comes next.

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P.S.Interestingly enough I am not the only one making a change this season.

Rob Ainbinder

Rob is an SEO and Marketing strategist, creator, writer, entrepreneur, blogger, Dad and husband. He is also the author of “Mastering Google Keep”. In his spare time, Rob enjoys completing home improvement projects, crafting barbeque and cheering on the New England Patriots. Rob lives with his family (daughter, and dog Lilly) in Greensboro/High Point/Winston-Salem area of North Carolina.

4 thoughts on “From In-House to Agency: An Internet Marketer in Autumn Transition

  • September 7, 2011 at 4:10 pm

    Congratulations Rob! Flattered to find our blog post resonated with you. I, of course, am a huge fan of agency life and am sure that you find the fulfillment that you desire. I wish you nothing but the best in your new position and hope that we cross paths again. All my best–SK

  • September 7, 2011 at 8:51 pm


    First, thanks for the congratulations. Second, I deeply appreciate the recognition of the work that I did on Hafele’s behalf. I look forward to my foray into agency life and to the challenges and opportunity ahead. My best to you as well.

  • October 18, 2011 at 5:47 am

    Rob, Congratulations on your new job – the agency is lucky to get you.

    • October 21, 2011 at 10:03 pm

      Thanks Dianna! I appreciate the comment! It’s been a GREAT transition with lots ahead.


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