For the last few months I’ve tracked a ficticious stock portfolio with Yahoo! Finance’s portfolio tool using the Magic Formula for investing methodology (see my Magic Formula Investing Blog). So far the stock portfolio is outperforming blog ads. I’m not some world famous blogger but, this is something to ponder: Is it a better use of time to play the stockmarket and keep the blogs as hobbies? Or, can enough dollars be derived from ads on blogs to pay for my coffee habit?