Coke Blak, Not Here…Marketing Gone to Waste

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Despite the fact that the Coca-cola Blak web site claimed the new beverage would be available yesterday. It’s not here. I visited stores and at the second stop I inquired of the store clerk.
“The Coke guy was here this morning” but, no Coke Blak.

Not satisfied to take store personnel’s word I placed a call to the national service center. These fine folks directed me to my local bottler in Charlotte, NC. The women I spoke with at CCBCC informed me that the date I saw “was on the national web site and that it would be a few more days”.

So much for a “national” product launch and co-ordinated marketing effort!


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