Bush is Ahead…in the e-mail newsletter race as well.

In this article from NielsenBush vs. Kerry: Email Newsletters Rated (Jakob Nielsen’s Alertbox). Where we learn that Bush is ahead (50% vs. 18%) where it really matters… in the content for the metric “Positive campaiging”.

Seems that Bush and his staff put a higher value on promoting “party’s own candidate and proposals”. Looks like Kerry and staff are more interested in raising campaign funds: “Kerry in particular risked both donor fatigue and unsubscribes by sending out two fundraising emails in a single day (August 31).”

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Rob Ainbinder

Rob is an SEO and Marketing strategist, creator, writer, entrepreneur, blogger, Dad and husband. He is also the author of “Mastering Google Keep”. In his spare time, Rob enjoys completing home improvement projects, crafting barbeque and cheering on the New England Patriots. Rob lives with his family (daughter, and dog Lilly) in Greensboro/High Point/Winston-Salem area of North Carolina.

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